Founders have the vision, the technical expertise, and know-how to convert ideas into solutions that simplify and solve problems. But, even THE BEST IDEAS CAN FAIL MISERABLY.

Having a strong product idea and an experienced sales team doesn’t always lead to a successful startup. Customers may not be ready for new ideas, resulting in slow adoption.

55% of startups say a weak ‘Go To Market’ was a top reason for failure.

Our ‘Beyond the Product’ training modules are a marketing approach that trains founders with tools to target customers effectively.

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1

Workshop module 1:

Focusing on profitable customer segments

Identify Customer Segmentation Map

Calculate TAM by market segment

List Customer Traits and Look Alikes

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2

Workshop module 2:

Define the Winning Space inside Customer’s Minds

Build a customer profile

Develop a benefit ladder

Create a positioning statement

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3

Workshop module 3:

Create Strategic Priorities and Execution Plan

Framing the key issues and SWOT

Building a strategic marketing plan

Developing a short-term tactical calendar

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4

Workshop module 4:

Develop and track Assets that bring Clarity

Identify and create list of material needed

Writing impactful creative briefs

Identifying KPIs and how to assess success

Select which training suits your needs

At Ready Set – Grow we partner with solutions that suit you: based on the stage of your startup and the needs.

Mini training workshop

to address only your specific needs

FULL 2 DAY WORKSHOP

the complete 4 module workshop

Contact Us

Let's discuss your goals over a cup of coffee. Contact me today!

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